Breakfast Cereals-2007's Best

!±8± Breakfast Cereals-2007's Best

The most healthful breakfast is whole grain cereal. If you're trying to lose weight, control cholesterol or diabetes, or just need a lot of energy, your best bet is a hot cooked cereal of whole grains, such as oatmeal; or barley, brown rice or wheat berries cooked and served like oatmeal. Flavor it with raisins or other dried fruits, cinnamon, and perhaps a handful of nuts such as pine nuts.

If you prefer cold cereal, you need to check the list of ingredients carefully. The FIRST ingredient should be a whole grain. Then scan through the entire list and if you see the words "partially hydrogenated," put the box back on the shelf. We recommend that you avoid foods with partially hydrogenated oils (or "trans fats"), and they still show up in many cereals (see the list below.)

Once you've eliminated all the brands made with refined grains or partially hydrogenated oils, check for ADDED sugars (you want little or none) and fiber (you want a lot.)

Raisins or other dried fruits will add a lot of grams of sugar to the listing on the nutrition panel; they are not distinguished from added sugars, so you can only estimate the amounts.

The fiber content listed on the nutrition label can be confusing because it's based on serving size, and very light cereals (such as puffed wheat) show little fiber per serving, but an acceptable amount when you adjust for weight. Cereals made from bran (the outer covering removed from whole grains) will have higher fiber content than cereals made from whole grains (which have the germ and starchy parts of the grains as well as the fiber), but they can be hard to digest.

2007 Update:I'm delighted to note that partially hydrogenated oils (trans fats) have been taken out of many cereals. The old list included 56 brands with PHO's; the new list has only 13! Most of the popular General Mills, Post and Quaker cereal brands no longer have them. Kelloggs is the one major cereal maker that has not yet removed them from many of their leading products; hopefully they will respond to consumer pressure soon.

Is it really whole grain? Manufacturers have also responded to the call for more whole grains in our diet, so you will find a lot more choices that meet my recommendation of "whole grains as the first ingredient". However, many that claim to be "whole grain" still include refined grains. You may need to do some detective work to see what you're getting. One-ingredient whole grain cereals (i.e., shredded wheat, puffed wheat, oatmeal) are sure bets. If you see milled corn, corn meal, wheat flour or rice in

Recommended: Cereals made from Whole Grains
(No trans fats, little or no added sugars; but check the list of ingredients -- recipes can change.)

Cheerios - General Mills

Chex, Wheat or Multi Grain - General Mills

Cinnamon Toast Crunch - General Mills

Cinnamon Grahams - General Mills

French Toast Crunch - General Mills

Golden Grahams - General Mills

Grape Nuts - Post

Grape Nut Flakes - Post

Great Grains, all varieties - Post

Healthy Choice Toasted Brown Sugar Squares - Kelloggs

Kashi (all varieties) - Kashi Company

Life - Quaker

Mini-Wheats, all varieties - Kelloggs

Muesli - Familia

Nutri-Grain, all varieties - Kelloggs

Oatmeal Crisp, all varieties - General Mills

Oatmeal Squares - Quaker

Organic Healthy Fiber Multigrain Flakes - Health Valley

Puffed Wheat - Quaker and others

Shredded Wheat, all varieties and sizes - Post and others

South Beach Diet Toasted Wheats

Total - General Mills

Uncle Sam - U.S. Mills

Weetabix

Wheaties - General Mills

Barbara's, Cascadian Farm, Mother's, Nature's Promise and other smaller brands that specialize in "healthful" cereals (but always check the list of ingredients).

Recommended: All Bran or High Bran Cereals
(no trans fats, little or no added sugars. )

100% Bran - Post

All Bran, all varieties - Kelloggs

Bran Flakes - Post

Chex, Multi-Bran - General Mills

Complete Wheat Bran Flakes - Kelloggs

Complete Oat Bran Flakes - Kelloggs

Cracklin' Oat Bran - Kelloggs

Crunchy Corn Bran - Quaker

Fiber 7 Flakes - Health Valley

Fiber One - General Mills

Fruit & Bran - Post

Granola, Low Fat - Kelloggs

Oat Bran - Quaker

Oat Bran Flakes - Health Valley

Oat Bran Flakes with Raisins - Health Valley

Organic Bran with Raisins - Health Valley

Raisin Bran - Kelloggs

Raisin Bran Flakes - Health Valley

Raisin Bran, Whole Grain Wheat - Post

Raisin Nut Bran - General Mills

Shredded Wheat 'n' Bran - Post

Total, Raisin Bran - General Mills

Weight Watchers Flakes 'n' Fiber

100% Natural Granola - Quaker

Not Recommended - Cereals that Contain Partially Hydrogenated Oils (Trans Fats)*
Many also are primarily refined grains and high in added sugars.

Basic Four - General Mills

Cocoa Krispies - Kelloggs

Corn Pops - Kelloggs

Froot Loops - Kelloggs

Golden Crisp - Post

Granola with Raisins, Low Fat - Kelloggs* (see note below)

Healthy Choice Mueslix - Kelloggs

Healthy Choice Almond Crunch with Raisins - Kelloggs

Healthy Choice Low Fat Granola with Raisins - Kelloggs

Mini-Swirlz - Kelloggs

Smacks - Kelloggs

Smart Start - Kelloggs

Special K - Kelloggs

Not Recommended - Cereals Made from Refined Grains
Many of these also contain a lot of added sugar

Apple Jacks - Kelloggs

Cap'n Crunch, all varieties - Quaker

Chex, Rice or Corn - General Mills

Cocoa Frosted Flakes - Kelloggs

Cocoa Blasts - Quaker

Cocoa Pebbles - Post

Cocoa Puffs - General Mills

Cookie Crisp/Chocolate Chip - General Mills

Corn Pops - Kelloggs

Corn Flakes - Kelloggs and others

Count Chocula - General Mills

Crispix - Kelloggs

Frosted Flakes - Kelloggs

Fruity Pebbles - Post

Honey Bunches of Oats - Post

Honey Comb - Post

Honey Nut Clusters - General Mills

Kix - General Mills

Lucky Charms - General Mills

Product 19 - Kelloggs

Puffed Rice - Quaker

Reese's Peanut Butter Puffs - General Mills

Rice Krispies, all varieties - Kelloggs

Total Corn Flakes - General Mills

*When I checked these cereals on 1/26/07, Kelloggs' Low Fat Granola with Raisins contained partially hydrogenated oils while their plain Low Fat Granola had none. I hope this means that Kelloggs is following the lead of the other cereal makers and that PHO's will soon be gone from all of their products. Meanwhile, protect yourself and check the list of ingredients! Cereal recipes change.

Breakfast Cereals-2007's Best

Lionheart Wipes Warmer Buy Now Saved Battle Creek Thermophore

Brand extensions - are not just for breakfast cereals Anymore

!±8± Brand extensions - are not just for breakfast cereals Anymore

Fragmentation, extensions, Subs, and spin-offs -

Yoga can save your business brand

Brand of a company is one of the largest, most important asset, one that has developed over the years, one that must be massaged maintained, cultivated and nurtured. For general information about company products and services, sometimes to put your brand through some exercises like yoga can lead to severe alignment, increased sales and improved profitability. The creation of brand extensions, brand fragments,Sub-head of brand and spin-offs that can identify the company closer to its potential customers, better serve existing customers and create greater value for the parent company over time.

In general, the practice of marketing, it is clear that being everything for everyone is not the most effective way to market your company and your products. The one-size-fits-all approach leaves much to be desired, since it is expensive and inefficient to reach the right customer at the right time withoutinto space to meet 99% of the time. But know this, yet many companies are considered to offer "what you need, we can do" in an attempt to win and serve customers effectively. Top-flight entrepreneurs have realized that the construction of its core business of "stick to their knitting," is a strong, effective strategy for stability and growth.

With the knowledge that the core business should be the only store to sell many companies in all theirNon-core activities, effective revenue from these businesses, regardless of their health. There are other solutions that are less tiring to use mainly revolving effective brand.

Service companies, particularly those that offer a wide range of services for a variety of industries are often too large - so much so that their brand is prone to suffer or efficacy is so widespread as to be irrelevant. One of the most powerful elements of a well-defined brandthe ability of the company, a set of properties strictly implemented to create easily identifiable and transferable to all services offered. It works without this central theme, the brand is less efficient and loses power.

A solution to this challenge is the creation of sub-brands or extensions, each with slightly different characteristics, place baskets of services more closely related. Market orientation and customer research will often point out the break points clearthe services the government to effectively group, depending on how customers use and perceive these services.

Sub-brands are presented as extensions in a different way - in general, the new brand, along with a slogan to identify the brand, namely "Orange-Glo, a subsidiary of Johnson SE" - the cache of the parent brand, SE Johnson , to "buff" the new product, Orange Glo and transfer these positive qualities to the new product.

Expansion tendscarry more aspect of the brand and nomenclature, and is more effective with closely related products. An example can be easily processed in the food industry will be: Cheerios and Honey Nut Cheerios. An extension is essentially a new-style version of the original product. The new product has the same beneficial properties as the original, but to serve as an improvement or a lateral move to a new market. General Mills owns many brands, and moreThis is grain, but the brand is Cheerios, without being extended, the name of the parent.

Fragmentation occurs when the main brand is all divided into different units of the same parent company owns. Coldwell Banker successfully created fragments that contain some of their acquisitions and essentially gave their inner turmoil of a brand outside. Among these, a residential property and a commercial one for financial services, one for the economy and servicesfor a loan service, all of Coldwell Banker nickname was with them. Fragments can be separated easily and can be sold as free-standing, independent unit, if they are profitable, so that the flexibility to remain consistent for the core business. This spin-off from a brand that take some of the most important characteristics as the original, but roam the farthest from the cluster from the core business.

Each of these brandsAdaptation strategies is to provoke a certain set of circumstances, that its implementation, based on the service model, customer profile, goals and objectives of the company and its management. Wide range of service businesses are often well served to adopt a strategy of fragmentation, so that pooled for baskets of services and effectively marketed to a customer's profile thicker. Most diverse conglomerate of companies often benefit from a combination of integration and spin-offsStrategy to gain some resources with the main brand of polish, and standardize, and then put them in place and start the free-standing company without redirecting significant resources to do so allowed.

Extension is often used to advertise the service or product mix gradually penetrate slowly into new market niches and expand the target market to expand into more sales. Sub-brands are often used to integrate acquisitions and to absorb the newly acquiredCompanies with the largest umbrella brand. This can only be pushed so far, especially if the parent has never shown evidence of a connection or in the possession of know-how in its core business of the new company. Best evidence of history, when AMF bought Harley Davidson motorcycle.

AMF is a manufacturer of sports equipment, basketballs low boats and bowling balls known. View on the map, motorcycles, another piece of exercise equipment, use the same direction MFATolerances and manufacturing techniques and marketing strategies for motorcycles, with catastrophic consequences. MFA brand was not strong enough to overcome the problems inherent in business processes and production, followed.

Quality, which was held earlier at a premium, rushed to the stores for sales and nearly destroyed the brand. Once a company to build bullet-proof-cycles for a given part of the population known to horse, now offered annoying leaky, unreliable bikes, the more time spent inShop on as the road, and had the back of public parades of those who are positioned to protect the parts fly off the back. HD-management eventually bought the company back from AMF and implemented highly effective, strict production standards and began to rebuild the brand. Finally, he addressed a fault near a runaway success story of the product brand, creating an iconic American brand in the process.

Mark HD is now one of the strongest inCountry, and now lends its cache to select and tested by hundreds of licensed products, continue large revenue streams and build brand, and spawning its own sub-brands like Buell (acquisition), Screaming Eagle (a company) and HD Road (extension).

Of course these are not brand gymnastics taken lightly but after considerable introspection and taken before the Council. If no in-house expertiseBrand experience on a product level, which often help to recruit a qualified consultant, to guide them through the murky waters of the touchy-feely brand differentiation in collaboration with a team of qualified business transition. However, it is done, a plan is required to take the card strategy for the five years to allow the team to assess the potential impact of these movements and mitigation measures to avoid the negative consequences of the changes.

How a company does, the changeState of the brand will allow them to more accurately group and potential customers, which are better and greater customer loyalty, increase the value of the life cycle of the company. You can create more robust sources of income over time, and in some cases, these types of changes may be a marginal companies to weather the economic struggle, but powerful enough for the construction of the cache, enabling greater success for the future.

Brand extensions - are not just for breakfast cereals Anymore

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